Is Social Media Traffic Worth 1 Cent Per Visitor?

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[neerav]

This is useful info for people who get a lot of social media traffic AND run adsense or other CPC/CPM ads

Social Media Traffic Does Not Buy

Want to know the truth about most social media traffic? Its garbage. Some of my AdSense ad campaigns use an affiliate account to track ROI. Until I filtered them out for poor performance, MySpace and Digg were providing about 90% of my overall affiliate ad volume with 0 conversions, whereas some of my better affiliates make a sale a day or a sale every few days on far less traffic.

I know that was an isolated example and it would be unfair to judge the entire market on that, but consider this...those ads had a horrifically low clickthrough rate and still only cost a dime a click. If I was getting a lot of volume on a network that size while bidding next to nothing then that ad inventory is not worth that much. Simple as that.
Some Top Publishers Are Afraid Social Media Marketing

Some leading publishers are even worried about deflating their CPM by getting to much lousy social media traffic.

read more at http://www.seobook.com/can-you-trust-marketing-statistics

[energydrink]

I am happy with the returns I am getting since my blog is pretty in your face and not really for the faint hearted. I am looking at the possibility that it will take a long time to build an audience, but the main point of the whole website is to get people to appreciate unique Australian culture, not the foreign rubbish that is mistaken to be all our identities. So if i can get 1 cent from each social media visitor and contribute to the operation costs, I am happy.

[Snoskred]

Energydrink - my advice would be to look for a way to get your point across in a way that readers can enjoy and empathise with. You're right when you say your blog is pretty in your face. I guess the question to ask is - can you get the point across without being so in people's face, and do you want to get the point across without being so in people's face?

We all want people to read our blogs - let me be frank with you. I went to your blog and it gave me an uneasy feeling in the pit of my stomach. That may be your intention and if it is, you're doing an excellent job. However it isn't likely to make me want to go back for more, add your blog to my rss reader, or make me want to link to your blog. My thought is that you could get your point across without causing that uneasy feeling if you wanted to - I get the sense you don't want to. It does mean people aren't likely to link to your posts, though.

[Lani]

Just a note that I've started a new thread about ways to get your message across to follow up on this issue, which is probably one we all face..

Ways to make your point.