LJUBLJANA, Slovenia, July 20, 2021 /PRNewswire/ — Top athletes and ambassadors of Slovenian tourism, including cycling aces Tadej Pogacar and Primoz Roglic, are making a key contribution towards increasing the attention of the world – including media, sports fans and the consumer – and strengthening Slovenia’s reputation as a destination for outstanding active experiences in nature and the great outdoors. To celebrate the latest occasion, the Slovenian Tourism Board (STB) has released a new promotional video starring Pogacar and Roglic. 

The second overall consecutive victory of Tadej Pogacar, Matej Mohoric’s two stage victories and Primoz Roglic’s hearty fight at this year’s Tour de France have contributed to the extraordinary growth of Slovenia’s recognition as a cycling superpower in the world. The STB, which strengthens the recognition of Slovenia as a country of top athletes, a destination for active holidays and a host of major sporting events, also this year carried out an extensive communicational campaign and a number of promotional activities.

The STB has launched a series of videos, including Tour de France’s Tadej Pogacar and Primoz Roglic. In the video, Primoz and Tadej go head-to-head to discover their knowledge of the country and inspire viewers to test their knowledge as well.

On the official Slovenia.info website, a dedicated cycling hub is now live, entitled Why Slovenia is synonymous with the Tour de France?. In addition to the stories of Primoz Roglic and Tadej Pogacar, and a number of other cycling content has been added, such as Ten reasons for a cycling adventure in Slovenia.

The following links take you to some of the STB’s latest content, highlighting the diverse tourist offering for cycling enthusiasts in Slovenia: The most beautiful biking trails, Juliana Bike – a touring cycling experience in the Julian Alps, Bike Slovenia Green – your sustainable choice of exploring Slovenia by bike, Brezze around Slovenia by e-bike, Get to know the cycling side of Slovenia, My way of exploring Slovenian towns and cities by bicycle, Around Slovenia by bike or on foot, Discover the beauty of Slovenia on foot or by bike, Go underground by bike and kayak, Cycling among vineyards.