KUALA LUMPUR, Malaysia, Jan. 23, 2024 /PRNewswire/ — As the auspicious Chinese New Year draws near, Cetaphil®, the No.1 dermatological skincare brand in Malaysia, proudly launches its vibrant festive campaign “Shine Like a Dragon”.
This campaign embodies the spirit of prosperity and joy, inviting Malaysians to achieve healthy and radiant skin with a “Skin-plicity” routine – a skincare regime so effortlessly simple that everyone can embrace the exuberant festivities of the upcoming Dragon Year.
This routine, dubbed as the 3-Step CMP routine – Cleanse, Moisturise, and Protect, features three different product ranges including Cetaphil® Core, Cetaphil® Bright Healthy Radiance and Cetaphil® Optimal Hydration. By incorporating the 3-step CMP routine, each range effectively targets different skin types and skin concerns, promising a luminous and glowing complexion for all skin types, including those with signs of skin sensitivity.
Ms Cindy Tiu, Country Manager of Galderma Malaysia, recognises the contemporary challenges individuals may face amidst the festivities. “In the midst of joyous reunions, many are grappling with the complexities of maintaining skin health, especially those showing signs of skin sensitivity. External stressors such as weather conditions, pollution and the sun may also contribute to common issues like dryness, tightness and dullness.”
“As the leading sensitive skin specialist with a 75-year heritage backed by dermatologists, we present a simple and effective 3-step routine tailored to address our consumers’ concerns, allowing individuals to enhance their festive moments while effortlessly nurturing their skin. Now, everyone can usher in the Chinese New Year with radiant and luminous skin, just like a dragon,” she added.
Adding fervor to the campaign, Cetaphil® collaborates with renowned MY radio announcers–Jack Lim, Mei Yan and Emely Poon–to animate the spirit of “Shine Like a Dragon”. This dynamic trio was featured in Cetaphil’s first-ever exclusive Chinese New Year music video, capturing the essence of the 3-step CMP routine. Accompanied by a catchy jingle, the music video not only captures the festive atmosphere but also imparts skin health knowledge to consumers in an entertaining manner.
In addition to their musical contributions, this trio will be making special appearances as Cetaphil® spokespersons at partnering pharmacies on the following dates and locations:
- 22 Jan 2024 – Watsons, Sunway Pyramid; BIG, Taipan
- 23 Jan 2024 – Guardian, Mid Valley Megamall; Caring, The Exchange TRX
- 26 Jan 2024 – Watsons, Pavilion Bukit Jalil
- 2 Feb 2024 – Guardian, Sunway Pyramid
Fans will have the unique opportunity to meet and interact with the radio announcers and gain firsthand knowledge about Cetaphil’s products and offerings.
To add to the excitement of the festivities, Cetaphil® introduces the Buy & Win Contest, offering shoppers an incredible chance to win an array of exciting prizes including a trip to Korea, a Gold Bar, Shopping Cash Vouchers and more. Running from today until 28 February 2024, shoppers who purchase a minimum of RM88 worth of Cetaphil products can participate by simply sharing their receipts to 010-793 1060 or a chance to win.
For further details on the “Shine Like a Dragon” campaign and the Buy & Win Contest, please visit https://www.cetaphil.com.my/en/shine-like-a-dragon.html.
75 years ago, a pharmacist co-created the first Cetaphil® product with a dermatologist – a gentle, yet powerful formula would clean without stripping and moisturize without clogging. Today, Cetaphil® is the No.1 dermatological skincare brand in Malaysia* and is recognised by healthcare professionals around the world. With the help of leading global skin experts, they continue to develop innovative skincare technologies for sensitive skin that help restore, protect, and maintain skin’s health every day. For more information, visit www.CETAPHIL.com.my
*IQVIA Malaysia, Emollients & Protectives Market, MAT Sep 2021 (Value)
Galderma is the world’s largest independent dermatology company, present in approximately 100 countries. Since our inception in 1981, we have been driven by a complete dedication to dermatology. We deliver an innovative, science-based portfolio of sophisticated brands and services across Aesthetics, Consumer Care and Prescription Medicine. Focused on the needs of consumers and patients, we work in partnership with healthcare professionals to ensure superior outcomes. Because we understand that the skin we’re in shapes our life stories, we are advancing dermatology for every skin story. For more information: www.galderma.com